PRIVACY POLICY
Last updated: 29 July 2026
This Privacy Policy explains how Marden, operated by Marden, collects, uses, stores and shares personal information when you visit mardenwear.com, place an order, contact us or otherwise interact with our services.
For the purposes of applicable data protection law, Marden is the controller of the personal information described in this policy.
1. INFORMATION WE COLLECT
Depending on how you interact with us, we may collect the following information.
1.1 Contact information
- full name;
- email address;
- telephone number;
- billing address;
- delivery address.
1.2 Order and transaction information
- products purchased;
- selected colours and sizes;
- basket contents;
- order value;
- payment status;
- delivery and tracking information;
- returns, exchanges and refunds;
- communications relating to an order.
Complete payment card details are normally processed directly by our authorised payment providers. We do not normally receive or store complete card numbers.
1.3 Account information
If customer accounts are available, we may collect:
- account login details;
- saved addresses;
- order history;
- account preferences;
- saved products.
1.4 Device and website usage information
We may automatically collect:
- IP address;
- browser type;
- device type;
- operating system;
- approximate location derived from an IP address;
- pages viewed;
- links selected;
- time spent on the website;
- referring website;
- cookie and advertising identifiers;
- checkout and purchase events.
1.5 Customer support information
When you contact us, we may collect:
- the contents of your message;
- photographs and attachments;
- order details;
- information needed to investigate or resolve your request.
1.6 Reviews and user-generated content
If you submit a review, photograph or other content, we may collect and publish the information you choose to provide, subject to our review moderation practices.
2. HOW WE COLLECT INFORMATION
We collect information:
- directly from you;
- automatically through cookies and similar technologies;
- from Shopify;
- from payment providers;
- from delivery and fulfilment partners;
- from analytics and advertising services;
- from fraud-prevention providers;
- from customer support and review platforms.
3. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
- accept and process orders;
- process and confirm payments;
- fulfil and deliver products;
- provide order and tracking updates;
- manage returns, refunds and exchanges;
- respond to enquiries;
- provide customer support;
- maintain customer accounts;
- prevent fraud and protect our website;
- comply with legal, tax and accounting obligations;
- analyse and improve our website;
- personalise website functionality;
- send marketing communications where permitted;
- measure and improve advertising campaigns;
- establish, exercise or defend legal claims.
4. LAWFUL BASES
Depending on the activity, we may process personal information because:
- it is necessary to perform a contract with you;
- it is necessary to take steps at your request before entering a contract;
- it is necessary to comply with a legal obligation;
- it is necessary for our legitimate interests or those of another party, provided those interests do not override your rights;
- you have provided consent.
Where we rely on consent, you may withdraw it at any time.
5. MARKETING COMMUNICATIONS
We may send marketing emails or messages where you have consented or where another lawful permission applies.
You can unsubscribe by:
- selecting the unsubscribe link in a marketing email;
- changing available account preferences;
- contacting support@mardenwear.com.
Unsubscribing from marketing will not stop essential communications relating to orders, payments, deliveries, returns or security.
6. COOKIES AND ADVERTISING TECHNOLOGIES
We use cookies and similar technologies as described in our Cookie Policy.
Where required, analytics and advertising technologies will only be activated after you provide consent.
You may change your preferences through the cookie settings available on mardenwear.com.
7. HOW WE SHARE INFORMATION
We may share personal information with providers that help operate Marden, including:
- Shopify;
- payment processors;
- product suppliers;
- fulfilment providers;
- delivery companies;
- customer support providers;
- email and communication providers;
- analytics platforms;
- advertising platforms;
- review platforms;
- fraud-prevention and security services;
- accountants, insurers and legal advisers;
- public authorities where required by law.
We only share information that is reasonably necessary for the relevant purpose.
8. INTERNATIONAL DATA TRANSFERS
Some service providers, suppliers or systems may be located outside the United Kingdom.
Where personal information is transferred internationally, we use appropriate safeguards required by applicable data protection law.
These safeguards may include:
- transfers to countries recognised as providing adequate protection;
- approved contractual protections;
- other legally recognised transfer mechanisms.
9. DATA RETENTION
We retain personal information only for as long as reasonably necessary for:
- processing and documenting orders;
- providing customer support;
- meeting legal, accounting and tax requirements;
- preventing fraud;
- resolving disputes;
- maintaining security;
- establishing or defending legal claims.
Retention periods depend on the type of information and the reason it was collected.
10. DATA SECURITY
We use reasonable technical and organisational measures designed to protect personal information against:
- unauthorised access;
- unlawful use;
- accidental loss;
- destruction;
- alteration;
- disclosure.
No electronic transmission or storage method is completely secure, and we cannot guarantee absolute security.
11. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, you may have the right to:
- request access to your personal information;
- request correction of inaccurate information;
- request deletion of information;
- request restriction of processing;
- object to certain processing;
- object to direct marketing;
- request the transfer of certain information;
- withdraw consent;
- complain about how your personal information is handled.
To exercise a right, contact support@mardenwear.com.
We may request information to verify your identity before completing a request.
12. DATA PROTECTION COMPLAINTS
You may submit a data protection complaint by emailing support@mardenwear.com with the subject line:
“Data Protection Complaint”
Please explain:
- the personal information involved;
- what you believe has gone wrong;
- the outcome you are seeking;
- any relevant order number or supporting information.
We will acknowledge a data protection complaint within 30 days of receiving it.
We will take appropriate steps to investigate the complaint without undue delay, keep you informed where appropriate and notify you of the outcome.
You also have the right to complain to the UK Information Commissioner’s Office or another competent data protection authority.
13. CHILDREN’S PRIVACY
Marden is not directed at children, and we do not knowingly collect personal information from children without appropriate authorisation.
If you believe a child has provided personal information to us, contact support@mardenwear.com.
14. AUTOMATED DECISION-MAKING
We may use automated tools to support fraud detection, payment security, website personalisation or advertising measurement.
We do not intend to make solely automated decisions that produce legal or similarly significant effects unless permitted by law and appropriately disclosed.
15. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy to reflect changes to our services, providers, technologies or legal obligations.
The updated policy will be published on this page with a revised date.
16. CONTACT US
Data controller:
Trading as: Marden
Website: https://mardenwear.com
Email: support@mardenwear.com